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Express is launching a new direct-to-consumer brand called UpWest - Business Insider

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The direct-to-consumer economy shows no signs of slowing down. Fashion retailer Express is launching its own DTC brand to catch up.

. Among them is 40-year-old fashion retailer Express, which is launching a direct-to-consumer wellness brand called UpWest., said Jamie Schisler, UpWest CEO. The line includes clothing, sleep aids, CBD products, and home products like candles and bath salts from other manufacturers.

UpWest has a team of 11 and handles its own inventory, merchandising and design, and platform , but uses Express for areas like supply chain, logistics, and HR. Like typical DTC brands, it will sell its products directly online, and doesn't plan to sell in Express stores, said Schisler.

 

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