with the most social media engagements from November 6 to 12 of last year, data from intelligence firm Meltwater showed.
The data was based on public conversations across social media platforms in the Philippines. The firm also used a tool called share of voice or the amount of media coverage a brand or product has compared to its competitors.This was followed by Shopee, also a Singapore-based company, with 4,200. Zalora has the least share of voice with 407., a study found that 9 out 10 Filipinos preferred online shopping than going to physical stores to make purchases.
It was Chinese billionaire Jack Ma, the founder of Alibaba, who thought of adopting it as a gimmick for a global shopping affair in 2009. Aside from the three brands mentioned, there are also local brands that normally participate during Singles Day such lifestyle store Beauty MNL and tech marketplace Kimstore.