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Citi claims customer satisfaction accolade - Business Insider - Business Insider

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Citi has rolled out a range of innovations throughout 2019 that could have contributed to its No. 1 spot:

Citi also rolled out new functionalities for the Android version of the Citi Mobile App, including enabling users to see all of their financial accounts through the Citi app and a new menu with shortcuts to tools that are popular with customers like FICO Score, Check Deposit, and Bill Pay, among others. in mobile banking according to Business Insider Intelligence's third annual US Mobile Banking Competitive Edge Study.

The bank also took the lead in the customer service segment, offering three of the five features we surveyed for in its mobile app: the ability to converse with a human agent via chat, set up in-branch appointments, and converse with a conversational AI assistant in app.

 

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