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Nascar sports betting exec: how data could boost gambling, viewership - Business Insider

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The Nascar exec in charge of sports betting explains his plan to use data to boost gambling and entice younger viewers

. The association, which is privately owned, declined to share with Business Insider recent attendance figures but said admissions were also stabilizing.Nascar is trying to create more enticing bet types for auto racing

"Super static, not engaging," Warfield said of those bets. "But we have 400 laps, at times, 500 laps. Those are all discrete betting opportunities." "It's about packaging [the data] for the sportsbooks in a way that is compelling for not only the avid fan, but the casual fan," Warfield said, "who wants to come in and say, 'I have no idea who's going to win this race, but I feel much better about putting $10 down on this driver versus that driver, or an odd number car to win the race, or an even number car to win stage one.

 

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