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Streaming's Data Compliance Headache: 'Entertainment Companies Are Going to Be Targets'

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While streamers and the rest of Hollywood have been writing nine-figure checks to top talent to attract viewers, a California privacy law going into effect Jan. 1 is shifting their focus to how much information they've collected from their users

You can tell a lot about a person from their Netflix queue, and whether the streamer recommends romantic comedies with quirky female leads or historical dramas or British comedies is determined by a viewer's data — a lot of it.

The CCPA gives California consumers the right to know what personal information a business is collecting from them; the right to know who it shares it with or sells it to; the right to request that a business delete that information; and the right to stop the sale of their info.

Executives and lawmakers might also have different definitions of personal information, says attorney Rachel Marmor, who counsels corporations on how they collect and use data.

The CCPA includes a right to sue for security breaches, which allows courts to award damages of $100 to $750 per consumer per incident. McCreary says it will "create a whole new industry for class-action lawyers."

 

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