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How mHealth apps are providing solutions to the healthcare market's problems - Business Insider

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See how consumers who use phones and smartwatches to monitor their own health are contributing to the growing market of mobile health apps:

Stakeholders across the healthcare industry are looking to tap into the mHealth opportunity as Mobile health applications are beginning to integrate electronic health records and otherAccording to Business Insider Intelligence, nearly half of all mHealth app publishers integrate with EHRs in order to provide a detailed representation of a patient's health or medical history.

Healthcare providers could reduce appointment costs by taking advantage of mHealth applications – which lowers the risk of patient rehabilitation. Instead of staying in a healthcare facility post surgical discharge, patients could utilize mHealth apps for recovery instructions and medication reminders.

Payers – which handle the financial aspects of healthcare – can also capitalize on mHealth cost benefits. According to a 2018 Leavitt Partners report, clinical care only accounts for 20% of health, and social determinants account for the remainder. Health insurance providers could develop mobile apps that provide consumers with health education and send reminders to purchase healthy food – keeping patients largely responsible for their own healthcare.One concern consumers have regarding mHealth solutions has to do with data-sharing practices among multiple technologies and applications. According to Business Insider Intelligence, 79% of 24 top-rated mHealth apps shared user data with 55 entities, like app developers and third parties.

Despite privacy concerns however, Business Insider Intelligence predicts that as big tech companies like Apple and Samsung continue to generate their own health features in smartphones, the adoption of mHealth apps will continue to grow.year-over-year in 2018 and has the potential to hit $15 billion in healthcare-related revenue by 2021. explores digital disruption in healthcare, detailing how technologies like mobile health apps are reshaping the industry.

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