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Peloton's confusing holiday commercial becomes viral internet meme - Business Insider

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Peloton's confusing holiday ad has turned into a viral internet meme — and it's dragging the company through the mud at a critical moment

this commercial." Peloton did not return Business Insider's request for comment about the ad.

Raymond James analyst Justin Patterson predicted that the ad would be pulled in a Tuesday note and said his company was interested to see "how Peloton adjusts its marketing strategy given a history of Internet memes." This social media uproar comes amid a crucial — and shorter — holiday shopping season for retailers. However, Patterson said he does not believe the ad will affect holiday sales.Some are using the ad to make fun of the company itself.

 

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