Alternative data platform Adaptive Management lays out the industry's future - Business Insider

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Alternative data blew up thanks to desperate hedge funds looking to get an edge. Next year, the booming space could attract more mainstream investors.

from other kinds of asset managers to lead their efforts.

"We're already seeing a huge spike in interest among PE firms. Many are moving to quickly adopt alt data as part of both their sourcing and due diligence processes," Adaptive wrote.

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