Apple 'ploughing more' to help companies create their own apps: CEO Tim Cook in Singapore

SINGAPORE: Apple's iPhones may be losing their lustre, with fiscal fourth-quarter revenue for the devices dipping 9 per cent on-year. But the tech giant’s enterprise business is quietly growing.

"Many need to convert to mobile, and even more need to convert to having apps that are written in the way that their employees are using them at home and so forth,” he said in Singapore as part of a trip to Asia.While Mr Cook did not say how much Apple’s Enterprise business is worth, or how many organisations use the service, he said it is “already a reasonable percentage of the company,” and climbing fast.

Apple CEO Tim Cook being briefed on FlyNow, a pilot information app developed under Apple's Developer Enterprise Program. For example, FlyNow helps pilots consolidate key information such as flight plans, weather forecasts and fuel load, sparing them the hassle of rifling through reams of paper. SIA said this also lets pilots focus on flying the aircraft.

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