Marta Pozzan On Her AFRM Design Collaboration And Bringing The Business Of Social Media To TEDx

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Marta Pozzan shares her inspiration behind her first capsule collection with AFRM and why she wanted to bring the business of social media to the TEDx platform.

, launched just in time for the holidays. The Italian content creator and actress wanted to create more than just a wardrobe, but a positive message to her fans and followers. AFRM, which stands for affirmation, is known for writing positive messages on their tags and packaging to uplift the women wearing the clothes.

Before Pozzan became a designer or graced the covers of Elle, she got her start as a ghost writer for a Vanity Fair in Milan, Italy. “Fashion has always been everything to me and working for Vanity Fair taught me so much about designers, the publishing world and creative writing too.

Social media transformed Pozzan’s career for the better and allowed her to garner new opportunities that wouldn’t have been presented to her otherwise. Although influencers have become more common over the last few years, Pozzan finds that many people do not understand what her job is. So when TEDx asked her to speak with Oretta Corbelli as digital creator she felt sharing her experience with social media would bring help bring awareness to the industry for those not familiar.

For Pozzan using social media has helped her connect with people around the world to bring important issues to light such as mental health. As far as the “fad” of influencers, Pozzan doesn’t see the industry going anywhere anytime soon, “There are so many unique and special voices that have helped, inspired and motivated people out there and if they keep doing that in the truest form of what the word ‘influencing’ means I don’t see why they would fade.

 

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