Audio tech, marketing experts share 2020 predictions: programmatic, AI - Business Insider

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Audio ad experts predict that in 2020, interest and ad spend will continue to grow thanks to programmatic audio ad sales and advancements in voice technology.has heard increased interest in audio advertising from clients in the past two years, and expects that trend to continue into 2020, said Jackie Vanover, the company's vice president of demand-side platform.

DSPs also offer sophisticated targeting mechanisms, Vanover said, and could work for traditional audio outside of podcasting. Voice technology was one solution to the measurement problem, Tushinskiy said, which is why Instreamatic switched its focus to conversational AI. The company recently partnered with Pandora to test the new advertising format, which prompts listeners to talk back to ads.

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