... [+]In business, profit is usually the primary goal, and for good reason. A company that doesn’t make money won’t last long. But over the last decade, more businesses have reached beyond the bottomline to find ways to give back to the communities they serve. From charitable foundations to eco-friendly initiatives, businesses big and small are committing to corporate social responsibility .
“That is when I felt my heart jump,” McGregor explained. “I had no idea this would be a pathway to a career, but what I did know was that it was important for my brain to work and for my heart to beat in tandem.” For years, she did this work for free, even as friends encouraged her to charge for it. Instead, McGregor found value in the experience and the list of people who now endorse her as an effective and talented strategist.
“I encourage people to realize that you can’t control the outcome, but we can control what we start with. So, starting with a zero-judgment zone and pure heart so that we don’t discriminate against the people we help,” McGregor advised. Service is another of McGregor’s key values. Twenty years ago, she created the tagline, “Service is sustainability,” and she stands by it to this day, crediting service and its ability to positively impact consumers for businesses that have stood the test of time.
To employees, community members or aspiring corporate social responsibility directors wanting to pitch initiatives to corporations, McGregor advised that research, timing, and a clear value proposition are critical.
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