Lessons from Dale Carnegie's 'How to Win Friends and Influence People' - Business Insider

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12 timeless lessons from the 1937 classic 'How to Win Friends and Influence People,' the book Warren Buffett says transformed his life

. Among fans of its practical techniques on persuading people through charm and confidence is Berkshire Hathaway CEO, Warren Buffett.

Buffett saw the book as a means of shedding his social awkwardness, and began experimenting with Carnegie's instructions, Schroeder wrote. That didn't happen overnight, but he found that he was making progress and ingrained all of Carnegie's advice within himself.Carnegie's famous public speaking courses courses

Carnegie explained that those in leadership positions should acknowledge when a subordinate is not meeting expectations or when a competitor's approach is inferior to their own, but do so in a way that acknowledges what"Abilities wither under criticism; they blossom under encouragement," Carnegie wrote. Be lavish with praise, but only in a genuine way, he advised.

Carnegie learned that the industrialist Owen D. Young, rather than barking commands to his subordinates, would lead them along with suggestions or questions . Buffett, here with his friend Bill Gates, has long been a confident speaker with a charming public personality.Whether leaders are giving employees a demotion or letting them go, they need to recognize that person's dignity and not humiliate them, Carnegie said.

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