Erin Reilly believes that social impact is integral to the success of business. As Twilio’s newly appointed, first-ever chief social impact officer, she is on the front lines of a growing trend in the tech industry: an increase in concrete and meaningful action taken by tech companies to maximize their positive impact. As such, Reilly is keenly focused on integrating social impact with Twilio’s business to maximize the company’s impact in the world.
Farley: You started your career when corporate social responsibility was newly mainstream, first at Nike and later Yahoo and Google. What have you seen change in the CSR field?My new title is a great example of what’s changed in CSR. Back when I started in this field, I didn’t know anyone with the title chief social impact officer, much less know of anyone in CSR reporting into the CEO. Founders and business leaders want to make sure the companies they build are making the world a better place.
Farley: In 2013, Twilio.org announced that you would reach “One Billion Messages for Good.” While the goal seemed impossible, you reached it in just a few years. Can you talk to me about setting bold goals?At Twilio, we push ourselves by setting very ambitious goals even when we don’t know how we’re going to get there. Our new bold goal is that in ten years, we want to be helping one billion people annually. When we set this goal, the annual number was closer to 25 million people.
Organizations working in crisis response and prevention were looking to us to help solve a challenge particularly relevant to them: communication. In crisis situations like sexual assault, suicide, drug abuse, and natural disasters, communication can be the difference between hope and despair and sometimes, the difference between life and death. We saw that it was essential for us to bring our technology to these organizations so they could do their work more effectively.
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