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End Business As Usual—Leaders Must Boldly And Fearlessly Respond To Black Lives Matter

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The waves of protest that have washed over the nation (and the world) in response to the killing of George Floyd are a wake-up call and a moral reckoning. The responsibility to meet this moment falls not only on government leaders but also on business leaders. We must come to terms with our past and

Starting where you are means taking a look at yourself as an individual, and at your organization. Have you avoided candid conversations about racism in the past? How diverse is your leadership team? At this time, it is crucial for leaders to do an honest self-assessment and to acknowledge and be accountable for shortcomings.

Starting today, we must eradicate the inequality at the heart of Levi Strauss & Co. Starting today, we must build a company worthy of everyone who works here. Starting today, we must begin to live our values.” Most importantly, keep the dialogue open and continuous. As a leader, be curious, inclusive, and non-defensive. Take the time to genuinely understand the perspectives, experiences, values, and realities of those who look or think differently.While some of us may have had personal encounters with bias and discrimination, we should not equate those with the realities of being black in America. As an Iranian-American, for example, I have certainly come up against prejudice.

 

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