Armageddon Time, starring Will Smith. Separately, Kramer and Sutherland’s team has been busy brokering the $70 million deal with Apple TV+ for Three Thousand Years of Longing about their hope for the virtual market, and why nothing can ever replace actually greeting colleagues face to face on the Croisette.Kramer: The indie film community has always had to be, by the very nature of it, more scrappy and more entrepreneurial.
Sutherland: Having the community at large and each of the territories work hand in hand is already a huge victory. Because when you think about what a virtual market is doing is it’s presenting projects that will go into production next year and be released at the end of 2021 or the beginning of 2022. That hopefully gives us enough time to be able to figure out exactly what the world is going to look like. I believe distributors are willing to bet on the future. That being said, it’s new.
Sutherland: What I would say is twofold. One, you have a creative team that really wanted the movie to be out there now. It’s an important movie and it is timely. There is a great opportunity right now in that people really need content. And then I think the bigger point is that Sony loved the movie and is able to approach the market from a position of strength. It’s a good deal for everyone involved.Kramer: The same way we would if we were at Cannes, which is basically not to sleep.
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