With the recent Cannes Virtual Market leading the charge of new-look online-only film markets — likely to become the norm until the novel coronavirus pandemic comes under control — the British Film Institute has introduced a new fund to help sales companies adapt.
The £500,000 BFI COVID-UK Sales Company Organizational Fund, launched Monday, will offer up to £25,000 per company to support costs arising directly from new models of working that are emerging as a result of the pandemic to film sales and distribution. Applications will be open for four weeks from Monday, with the money to be used to cover costs that can't already be covered by funds from the U.K. government or other sources.
"We are committed to supporting the government’s ambitious export targets and ensuring a globally competitive UK film market," said Ben Roberts, CEO at the BFI, which already has put in place a package of financial support measure individuals, organizations and business across the sector. "As a vital part of the value chain, sales companies connect a film with a global audience and deliver back to the rights holders the resulting international revenues.
The new fund arrives a day after the British government announced a £1.57 billion emergency support fund for the U.K.'s arts industry, which has been
Covid was always a mild disease. The early samples came from testing old and dying people which wildly skewed mortality. Since then the fatality rate has been PLUMMETING as the young, healthy/average people are tested. Real Scientists warned of this phenomena at the outset.