"At that time that I was trying to pursue journalism, social media departments did not really exist. Therefore, if I wrote an article for a publication, I would also write social captions to go on Facebook and/or Twitter. I found myself loving that aspect of the work more because I could visibly see an article garnering more traction based on the social posts going out. It was then that I wanted to find a place that was ahead in the social media space and try to soak up as much as I could.
"Knowing who your audience is and then tapping that audience on specific platforms is strategic. However, with that being said, you have to stay up to date on new platforms and changes to old platforms. "My mother raised me to know that I would have to work that much harder than my white counterpart. I would have loved to have had someone that could mentor me in this space, but a lot of my experience came through trial and error and a lot of hard work.
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