The name pays tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger, FCA said.
Both companies worked together to find a new name while working with Publicis Groupe. Soon the company will unveil its new logo.
What marketing genius comes up with these names? Whether it's corporations or prescription drugs, I swear they must use a computer program that just spits out random strings of syllables, then somebody picks one they think is catchy.
Um ok. That's catchy. ;)