Lack of gender and ethnic diversity in advertising industry leads to ‘lazy sexist’ stereotyping in ads, leading advertisers group head admits

  • 📰 The Independent
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‘The portrayal of women in ads is often very different from society,’ Keith Weed tells The Independent

Mr Weed says the ad sector had got swept up in the 'momentum' of creating adverts which perpetuate outdated gender stereotypes

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

If Martians are basing what a human family looks like on tv advertising they must assume that the male of the species is black and the female white with peroxide blonde hair...

‘Lack of gender diversity in the advertising Industry’? They haven’t looked very far, have they. Shut that door.

What ads is he watching? Doesn't seem this way at all. Anyway they are just ads, they are there to try and make us buy stuff not provide moral guidance. Typically grandiose thinking.

'Lack of' i haven't seen a advert post 2008 that hasn't had a mixed race family in it.

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