"I think that songwriters and creators should be paid more if somebody sells more coffee with their creative products," says Ola Sars, CEO of Soundtrack Your Brand, which announced a new deal with Universal Music Group on Tuesday.It’s a sad commonplace that many people — artists, small business owners and average music fans alike — don’t know that musicians should be making money every time their work is played in a restaurant, bar, or retail store.
Sars quickly realized, much to his frustration, that companies were still distributing analog technology in the background music space. “It was primarily CDs, satellite feeds, or clunky streaming solutions that were not built according to streaming’s rules of engagement — reporting pro rata and updating millions of metadata points every week in order to report and reconcile correctly to the right songwriter in Idaho,” he says.
The licensing deal with Universal — Sars’ long-coveted, last piece of the pie — took around three years to execute. “Now with Universal onboard, [business owners] don’t really have a legit reason not to use a B2B service,” Sars said. “Previously, they could say, ‘Well, I want to play The Weeknd every morning and you don’t have it right now.'”
Backed by Spotify? How much will the artist get? thedavidcrosby
fuck the 'record industry' Promote the artists.
Royalty issues aside, maybe this will finally result in some stores playing something different besides the same songs twice a day?
I’m The Next Senior Editor (Hip Hop) At Rolling Stone, And I’m Looking Forward To The Opportunity! Thank You.
Anyone working in retail in the 90s will still shudder at the sound of Muzak
Check your dm ?
Licensing holds back poor content makers. Don't know what the problem is. Look how many records weeknd sold with tiktok . People hear it, they buy/stream it. All licensing does is give us crap fake music.
Thank Elon
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