Kohl's sees billions in market share up for grabs as retailers go bankrupt, shut stores

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'We're really set up to capture what will be billions of dollars market share opportunity in the future,' Chief Executive Michelle Gass said Tuesday during a conference call.

to steal market share from struggling retailers and win over new customers as competitors go bankrupt and liquidate their stores.

She said the company is "actively pursuing opportunities to capture dislocated market share from competitors and store closures," with its more than 1,100 locations, 95% of which are situated outside of enclosed shopping malls. Much of the malaise in retail of late has stemmed from traditional mall-based retailers such as department stores and apparel brands.

Forty-four retailers — including Stein Mart, Pier 1 Imports, J.C. Penney, Sur la Table and Neiman Marcus — have filed for bankruptcy in 2020 so far, according to S&P Global Market Intelligence. And more than 6,000 permanent store closures have been announced already, Coresight Research said. Kohl's thinks it will be able to capitalize on this billion-dollar market share opportunity because its stores offer a broader array of merchandise, beyond just clothing, which includes toys, workout accessories and electronics.

 

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