Fashion Positive Launches Industry’s First Circular Materials Guidelines

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The nonprofit initiative circulrmaterial wants to align the fashion industry on circularity.

Fashion Positive, a nonprofit initiative devoted to the use of circular materials in the fashion industry, said today that it released its inaugural “Circular Materials Guidelines,” which help align the apparel, footwear and textile industry on topics surrounding circular fibers and their potential to significantly impact the fashion industry through the development of the circular economy.

And one of the greatest roadblocks to creating and sustaining a circular economy is that aforementioned “lack of alignment” — which is precisely what its newly launched guidelines are meant to improve. ChemArts at Aalto University developed Ioncell, a new cellulose-based technology to produce recycled fiber, just one of many innovations designed for promoting a circular economy. Dominique Maître/WWD

“Fashion Positive’s Circular Materials Guidelines are critical to helping the industry and leaders align on expectations and systems required to start moving toward circularity and creating systems change.” And that collective coherence will hopefully lead to improvement. “The Circular Materials Guidelines will help the different sectors of the industry make decisions, set goals and continuously improve,” said La Rhea Pepper from Textile Exchange. The Guidelines are a critical tool to help the industry collaborate vertically and horizontally to create the massive systems change that will be required to go from a linear system to a circular one.

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