Tanya Dua rounded up Business Insider's second annual ranking of the chief marketing officers to watch.
A new crop of marketers are leading change in their companies during the coronavirus, including data-driven marketing and new creative campaigns. The leaders include Starbucks' executive vice president and chief marketing officer Brady Brewer and Heather Freeland, vice president of marketing at Lyft.Plant-based "meat" brand Beyond Meat is launching an e-commerce site to make its products more readily available to people, reports Tanya Dua.
Beyond Meat cited trends during the pandemic like people ordering food from services like DoorDash as part of the reason why it's moving into the direct-to-consumer space. As plant-based meat substitutes grow, Beyond Meat reported net revenues of $113.3 million, an increase of 69% year-over-year in the second quarter of 2020.
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Walmart Joins Microsoft’s Bid To Acquire TikTok’s U.S. BusinessEarlier this month President Trump had signed an executive order asking TikTok to divest its U.S. operations in 90 days. On what basis should a government kick out a private company from market? And inviting others to carve out its assets like vultures? National security? Don’t be a fool, you see any evidence? Stay in your lane Walmart. You sell jeans and fishing rods and diapers and bologna and bacon. You don't have the expertise in video social media; even if it comes from China.
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