, but has outperformed both of those companies in recent months thanks to new business wins including Kraft Heinz, Sephora, Hulu, and L'Oréal.
Publicis still faces the challenges of a massive network built on traditional TV and print advertising as it tries to navigate the rapid shift toward online shopping that accelerated during the pandemic.leading Publicis under CEO Arthur Sadoun with a focus on the US, which provides around 60% of the company's revenue., who stepped down as CEO after 30 years in 2017 but is still the most powerful person at Publicis.