Warner Music Makes a Play for India’s Regional Music Market

with Bollywood label Tips Music and a licensing agreement with Punjabi music aggregator Ziiki Media, which were announced in May and October 2020, respectively.

Among the recent big Punjabi hits distributed by Sky Digital are “Vail” by Mankirt Aulakh and “Bambiha Bole” by Sidhu Moosewala and Amrit Maan, both of which hit No.1 on YouTube’s India Top Music Videos chart last year. Still, Sky Digital’s share of the national audio streaming market is estimated to be only around 1%. That’s because many regional music language labels only release content on YouTube.

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WSJ News Exclusive | Warner Music, Prince Al-Waleed Near Deal Over Saudi Tycoon’s Music CompanyThe deal would value Prince al-Waleed bin Talal’s Rotana Music at close to $200 million, according to people familiar with the matter, and would pair one of the West’s biggest music forces with one of the Mideast’s, at a time when recorded music sales are booming. Commercial music is worthless. Money is the hardest of drugs, you always need more, it rapidly makes of all of us prostitutes, criminals and zombies. Only atonal music is relevant for our time. Oh great, shitty movies and now they want to own shitty music.
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