The Growing Business of Connected TV

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“...right up against around 80% of all households in America either have a smart TV or a connected device that allows them to get connected,” Nielsen’s Scott Brown shares the growing reach of connected TV at the top of the 2021 VarietyCES

The growing business of connected TV is discussed by industry leaders Scott Brown, General Manager of Audience Measurement, Nielsen; Hayley Diamond, EVP Digital Investment and Partnerships, Publicis; Ricardo Rivera, Global Digital Group Director, OMD USA; Audrey Steele, EVP Research Insights and Strategy, Fox Corp.; and Brad Wilson, EVP Growth and Revenue, WarnerMedia.

DeTraglia notes, “I think the biggest change [over the past year] was the advertising marketplace paying a lot more attention to streaming overall. Again, a trend that’s been happening over the last few years.

Brown adds, “The massive amount of adoption in the marketplace from a consumer perspective was something we saw in a big, big way in 2020 where now, when you look at 2021 in January, right up against around 80% of all households in America either have a smart TV or a connected device that allows them to get connected. Once you have that infrastructure in place, then the possibilities for consumers are endless. You can try new services and find content that resonates.

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nielsen what % of US remain unwired, without cable?

nielsen I need to take my own advice to listen before speaking. Haha This is about adverts getting through to consumers by way of devices/smart TV What’s that? Haha I don’t own a TV, instead choose what enters my life. That said, even here, at Twitter, we’re targeted. Folks expect it.

nielsen I don’t know the percentage of folks w/cell phones, but nearly most people in the US. But not smartphones, some none* or dumb ones, flip phones, who can’t/don’t want to leave the ‘90s, get internet, and most likely have email. Some ppl don’t want cells or leave the ‘80s. *exist

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