The chain has continually adapted throughout the pandemic and has even started to move towardin an effort to make itself more accessible and competitive with other chains like McDonalds.
On Super Bowl Sunday, Chipotle customers will be able to purchase food without an added delivery price. The company will also be donating $1 from every delivery order on the app or website to the National Young Farmers Coalition. A spokesperson told Insider the advertisement is meant to focus on how the pandemic has changed the role companies like Chipotle play in society.
"The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them," a spokesperson told Insider. Chipotle will be using the commercial as a launchpad for new initiatives that focus on the future careers of young farmers. The company has pledged $5 million over the next five years to further their mission of supporting young farmers.LoadingBy clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our
In lieu of its usual in-game presence, the King of Beers will instead reallocate its promotional outlay toward a public awareness initiative designed to help educate Americans about the ongoing COVID-19 vaccination rollout.
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