Google faces fresh antitrust probes in Europe over data and ads - Business Insider

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Google faces two fresh antitrust lawsuits in the EU over its data gathering and advertising practices

Google is facing fresh antitrust action in the EU as officials await industry views on its conduct, Politico first reported. Specifically, the Commission is looking at how Google gathers data and runs its advertising service. Google is facing fresh antitrust action in the EU as officials continue to scrutinize the tech giant's data gathering and advertising practices.

After fining Google close to $10 billion in fines for anticompetitive behavior in the past few years, the European Commission is looking at two probes into the firm's conduct, with both in the early stages.

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