Your evening longread: The big business of celebrity pregnancy

Image: Twitter Image: Twitter EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.

And now, every weeknight, we bring you an evening longread to enjoy which will help you to escape the news cycle.Celebrity pregnancy The most obvious brand partners in this area are purveyors of pregnancy tests. Clearblue has worked with upward of 70 celebrities and influencers on endorsements of its products since 2013. First Response has sponsored pregnancy announcements, too, including ones by the singer Kelis and the ballroom dancer Karina Smirnoff.

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