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How 3 Yale students launched a caffeinated energy bar company out of their dorm rooms

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These Yale students raised $1.4 million to turn the caffeinated energy bar company they launched in their dorm into a business. via CNBCMakeIt

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MakeIt Good for them, but I wonder if having rich parents or being an Ivyleague student/graduate givesyou some advantage rather than pure marketing strategy?

MakeIt Id rather drink my caffeine honestly. 😑

MakeIt All it takes is Clif to reintroduce the coffee bean (which is a performance enhancing drug) and their toast! Also their will be lawsuits from sports figures that didn’t know it was a performance enhancing drug that violates the rules of most competitive sports.

MakeIt Nice to have the connections.....

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