Peloton stock sheds $4 billion in market value in 1 day over its treadmill debacle

have started to fade as well. However, Peloton's decline is deeper due to the treadmill debacle.

"We view this as another sign that Peloton's voice and platform grew faster than its business, and it is still working to grow into its fame," BMO Capital Markets analyst Simeon Siegel said in a note to clients. "With a still ~$30 billion market cap ... Peloton's market value looms much larger than its expected results."

"In the years ahead, we will recall this moment in Peloton history as the proverbial buying opportunity," said Stifel's Scott Devitt.

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