Whether it was the effects of 2020 or an earlier drive, the entrepreneurs and doers of today have stopped waiting for the road less traveled to appear and have forged a path on their own. For marketers who want to reach this group in a meaningful way, you’ll need to meet these entrepreneurs where they’re at—and find smart ways to help them keep moving forward.
“I want to tell small business owners and entrepreneurs out there that this is our season… That we’re bigger than we think. That we are in fact essential. I think that all around the world people are understanding and realizing that if small businesses go, the communities go.” Lauren Stovall, Legacy Preserver, Hot Sam’s Detroit at the Forbes Small Business Summit in September 2020.
And when Mainstreet was forced online, Square noticed business owners struggling to find ways to connect with their customers in a primarily digital world. To help fill this gap, Square partnered with Forbes to create content to show entrepreneurs how to communicate with new and loyal customers—articles touched on topics like
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