How Cocokind’s Priscilla Tsai Turned Her Biggest Insecurity Into A Thriving Beauty Business

in 2015, the former Wall Street investment banker had always envisioned starting her own business. But because she struggled with acne—her number one insecurity—she thought a skincare line was the last thing she'd ever pursue. Eventually though, a lack of access to sustainable products for acne-prone skin gave her the courage to quit her job in finance and create a product line of her own.

There’s child labor and all these things [that some people] may associate with that.” But when she launched her business, she understood the need for transparency. “I am thankful for awareness and recognition of what the AAPI experience is like in America right now—we do not have to hide. We should be celebrated not as Asian people but as Asian Americans and fellow Americans contributing to society.

good

lots of product shilling tied to identity politics

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