Microsoft pushes into the growing grocery tech market with a new deal in China

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Microsoft's China arm announced a strategic partnership with Chinese retail tech company Hanshow on cloud-based software for store operators worldwide.

The company says its products include electronic store shelf labels that can reflect price changes in real time, and a system that helps workers shorten the time it takes to pack produce for delivery. Hanshow says it also sells a cloud-based platform that allows a retailer to simultaneously see the temperatures of fresh produce in stores around the world.

Founded in Beijing about a decade ago, Hanshow lists offices in Germany, France, the Netherlands, Denmark and Australia on its website. Hanshow has just established a branch in the U.S., according to the company. Globalization is one of Hanshow's important business strategies, Gao said in Mandarin, according to a CNBC translation. He claimed that the company's first step when entering a foreign market is to understand local laws and culture, and that his own work hasn't been significantly affected by international trade tensions.

"Offline stores aren't going to die out," Gao said, adding that "the uncertainty in the future is what the ratio will be."

 

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