The game which was unveiled is a major driver of the brand’s one year anniversary aimed at creating awareness, arousing interest while inciting more consumers purchase and also further bonding with the key target audience.
Speaking on the new innovation, general manager of Amber Energy Drinks, Ms Titilola Adedeji, said the game is a representation of what Amber stands for which includes stimulating the energy in consumers and tapping into the company’s TGs active lifestyle, social connections, and digital convenience.
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