. Companies need unions and pay a rights fee for their products. Video games, sports apparel, trading cards, and merchandise are historically the top four drivers in sports licensing.
OneTeam's assets, including the Major League Soccer and Women's National Basketball Association players' unions, look good on paper. But it's missing an essential asset – the NBA players association. In addition, getting star NFL players to activate partnerships is a challenge, according to people familiar with NFLPA operations. Generating future revenue around just NFLPA and MLBPA licensing, and NIL, will be difficult for OneTeam.. But it needs the NBA players and global soccer unions, too.
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