How An Obsession With Customers Made Microsoft A Two-Trillion Dollar Company

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The Best Firms Work Backwards From The Customer

If staff are having a meeting with him, for instance, it seems that they can't discuss anything until he has seen the user statistics. He doesn't want to hear about the outputs and or the deadlines or the efficiency gains or the profits or the staff morale until he has seen what's happening on the customer usage front., “you start with the customer.

to help customers. After all, people helping other people is the essence of what a good society is about. The staff were frustrated under the prior Steve Ballmer regime that fostered an “As to shareholders, it would be is hard to find any who are disappointed with a seven-fold increment of the share price and a market capitalization of $2 trillion. Making money is the result of getting the other things in the right balance and the right order.

And on the government front, it's striking to note how absent Microsoft has been in all the anti-Big-Tech hearings and investigations to date.

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Customer Focus, Customer Obsession, Customer Fanaticism - whatever you call it to solve your customer pain point determines your success. Microsoft under satyanadella proves it again.

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