NBA Hall of Fame Allen Iverson has joined Viola, a purpose-driven cannabis brand co-founded by basketball great Al Harrington.
As Viola’s talent partner, Iverson will continue to build on many of Harrington’s business initiatives, leading the drop of the first strain of Viola’s The Iverson Collection in October. Other cannabis and non-cannabis products will follow.“I’ve had a lot of people approach me with business opportunities, but this one with Al was different. After seeing how devoted he is to this business, and him educating me on how beneficial the plant is, it just felt right.
Harrington added, “In the same way Allen impacted the culture, we’re going to continue to impact the cannabis industry. We’re going to keep pushing boundaries. I’m honored to have Allen on board. We want to continue to inspire others and encourage people of color to participate in the cannabis space.”
Although Iverson and Harrington were never teammates, over time they developed a beautiful friendship — they actually call it a brotherhood, taking inspiration from one another for years.
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