Serena Williams, The Dallas Cowboys And Honus Wagner: This Week’s Most Interesting Sports Business Stories

U.S. Olympic & Paralympic CommitteeThe Dallas Cowboys, worth $6.5 billion, top our ranking for the 15th consecutive year.The NFL’s Most Valuable Teams 2021: Average Team Value Soars To $3.5 Billion As League Shrugs Off Pandemic Year

With lucrative new media deals and some fruitful investments, the NFL navigated past a 20% drop in revenue during the pandemic-impacted season to see the average value of its 32 teams appreciate 14%, the biggest gain in five years. The Dallas Cowboys remain atop the league, with a value of $6.5 billion, but there's a newcomer in the top five.

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