products, specifically hemp flowers, don’t come cheap. For this reason, Oregon-based CBD hemp flower company Plain Jane, which chooses to sell their high-quality products at a low cost, remains a rarity in the industry.Evan Marshall and Lindsey Holthaus started Plain Jane in 2018, just after the legalization of the CBD industry.
Two years later, Marshall and Holthaus sold the Plain Jane brand to Joe Pham and Gus Hanger. By then, both Pham and Hanger were already making waves in the cannabis industry as the founders of Industrial Hemp Farms, a Denver-based cannabis distributor. Pham built their empire after bringing together industry leaders such as farmers, lab extractors, and manufacturers to start his company in Colorado.
Plain Jane now leads a network of small American family farms to produce most of their products near Southern Oregon. The company also owns a specialty farm that produces high-quality hemp flowers with unique genetics. However, the co-founders readily admit that starting a CBD product line through Plain Jane wasn’t that easy. Hemp remains highly-regulated, so the company cannot turn to traditional advertising to keep sales up. To stay competitive, they had to think of creative ways to reach their prospective customers. They started by giving out complimentary products until they started to sell organically.
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