Then you've got Fenty Beauty by Rihanna, the launch of which highlighted the importance of inclusive marketing, jolting a sleepy beauty industry into upping their own game and , in turn, shifted the beauty landscape. Her vision was to exclude no-one and the mantra of 'Beauty for all' became their marketing mission.
Changing The Dialogue - How Women Are Altering The Beauty Business Model
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'It’s an incredible industry to be a part of when so much positive change is being made because of powerful women'