Michael Eisner sells Topps sports trading card company after losing key licenses

Former Walt Disney Co. Chief Executive Michael Eisner has sold the Topps trading card business to merchandising giant Fanatics after losing its key Major League Baseball license.

Fanatics struck a deal with Major League Baseball and the MLB Players Assn. for the exclusive licenses to make baseball cards. Topps’ MLB deal expires in 2025; its agreement with the players association ends this year.For nearly two years, Bob Iger and Bob Chapek have run the company together. After an Iger farewell tour, one Bob remains.

Fanatics’ incursion into the space comes after a boom in interest surrounding sports cards and other collectibles during the COVID-19 pandemic.

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