Sustainability is good business

A map shows the location of businesses that meet ReWorksSA’s sustainability threshold. ReWorksSA promotes certified businesses to San Antonio residents.Many people focus on the attributes that define sustainability — mitigating climate change, reducing pollution, conserving natural resources and planet health. While these are all strong enough reasons to make sustainability a top priority by everyone everywhere, there are others to consider.

Research has shown that customers care about social and environmental responsibility. The trend to select low impact, “green” goods and services is growing. Businesses that have sustainability best practices as part of their business model have a competitive advantage. Even locally, companies can grow their customer base and create consumer loyalty by showing that San Antonio’s sustainability is a top priority.

Competition for consumer dollars is not the only competition in San Antonio’s business community. Especially during the pandemic, companies are finding it difficult to fill positions across all industries. In many instances, today’s top talent may make career choices based on a company’s commitment to climate initiatives and the community. These commitments could elevate one career opportunity over another, allowing businesses to hire and retain the better employees.

San Antonio has a program that helps the local business community implement or improve sustainability best practices in the workplace: ReWorksSA. ReWorksSA is the result of a collaboration between the City of San Antonio’s Solid Waste Management Department and the Office of Sustainability .

Businesses that engage ReWorksSA and successfully complete the process are certified as Gold, Silver, Bronze or the highest accolade, the Pinnacle Award for excellence in sustainability. Certification comes with recognition by city leadership and advertising and marketing campaigns that promote certified businesses to the residents of San Antonio. Consumers can find and select these enterprises on an interactive directory found atConsider this interesting case study and proof point.

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