One business acknowledging it sells farm information to insurers and banks is the CSIRO's private partner, Digital Agriculture Services.
It comes as a new era in agricultural data-sharing quietly gets underway, with the Australian Agrifood Data Exchange. "It involves creating a digital platform where farmers, retailers, wholesalers, everyone all along the supply chain can hold data but in a secure way," Mr Robb said. "They will need to know how many emissions are released all the way along the supply chain for apples, wool, meat, whatever it might be."