Driving business value from data in the cloud

And if organisations can define their use case, they will be able to focus on collecting, aggregating and cleaning data sets that are applicable.

The dialogue, organised by Star Media Group and Informatica, was moderated by Asohan Aryaduray, Star Media Group’s senior news editor.concurred with Clarke’s views. According to Salem, noise is also considered data in the bigger picture but organisations should prioritise which data they use to make decisions given the amount of irrelevant data that they are bound to collect as well. What is valuable, he added, is being able to identify the trend that will enable managers to make a decision.

Richard Bururu, regional head of decision management in CIMB Bank Bhd, shared that the banking group is also looking into this strategy. Bururu also highlighted that the bank encountered several challenges when it embarked on its data investment.

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