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TCM hall morphs from neighbourhood shop to global e-commerce business

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SINGAPORE - Family-run traditional Chinese medicine hall Heng Foh Tong saw business improve after going digital, with revenue up 20 per cent and footfall rising 10 per cent at its physical store comp

ared with before the Covid-19 pandemic.

Mr Lee Chin Siong, 53, vice-president of Heng Foh Tong, said he was sceptical at first about the effectiveness of having an online shop as people usually buy TCM products in person. During the circuit breaker in 2020, he saw a boost in the online shop's revenue and realised there was a demand for e-commerce.

"Some customers travel across the island from places such as Pasir Ris and Seng Kang to see our products. They wouldn't have known about Heng Foh Tong if not for our website," he added.

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