‘I am the Gucci of cupcakes’: Former Dallas hair stylist finding new success with sweets business

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When former hair stylist Ginger Taylor was having her taxes figured about this time last year, her accountant called to verify her new business. “So you’re...

Ginger Taylor runs the Cupcake Experience in Dallas, Texas on Saturday, February 19, 2022.When former hair stylist Ginger Taylor was having her taxes figured about this time last year, her accountant called to verify her new business. “So you’re making… cupcakes?” he asked.

When coronavirus restrictions canceled birthday parties and regular trips to California to continue doing her clients’ hair, Taylor says she prayed, “Lord, please don’t let me have to live paycheck to paycheck.” Taylor was already at the point of needing to raise her prices. “I thought by raising my prices I would get less business,” she says, “but now I have $800 to $1,000 orders since people are ordering their whole name in monogram letters.”

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