The right course gives you a holistic view of current and prospective business issues needed to run your own business.
“In a competitive business environment, graduates and entrepreneurs need to understand consumers, build the core competencies of the firm, and, design appropriate strategies and positioning through effective marketing and branding,” he added. “At NUBS Malaysia, students learn all this during their degree, and they apply it through individual and group assessments, and in the clubs and societies at the university,” he said.
Aspiring entrepreneurs would also be able to take several entrepreneurship-focused courses that encourage students to investigate and experience the processes involved in creating a new venture, including through a gamified learning environment, alongside the generation and assessment of entrepreneurial ideas.
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