Trust, people, diversity amongst pillars of a purpose-led business

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EY's Max Loh is one of the judges at the SBR Business Awards 2022! In an interview, he shared his insights on the five pillars of a purpose-led growth strategy and the role that the right talent and mindset play in growing a business. Learn more here:…

In his capacity, he leads and manages the Singapore and Brunei business and operations, providing strategic leadership on market and people development, as well as audit and business advisory services to clients in industries such as technology, food and beverage, construction, manufacturing, trading, hospitality, finance and government.

The purpose is the raison d’etre of a business, its North Star and its reason for being. At EY, we’ve long talked about “Building a better working world” as our purpose. We believe that our focus on creating, protecting and measuring long-term value has been critical to purposeful growth, withas our guide. It is through this lens that we conduct audits, drive sustainability, reshape strategy, enable innovation and transformation, and help companies address the tax and regulatory requirements.

Technology has experienced increased focus in line with business needs to be more agile and resilient. A majority of CEOs surveyed for the EY CEO Imperative survey are planning a major investment in data and technology over the next year. As more traditional B2B businesses are looking at B2C models, a significant investment to build the technology infrastructure will be required.

Diversity is about differences. At EY, we think broadly about differences, which include nationality, background, education, gender, ethnicity, generation, age, working and thinking styles, religious background, sexual orientation, abilities, experiences, and technical skills. There are also differences according to geography, service line, sector and function. Inclusiveness is about leveraging these differences to achieve better business outcomes.

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